Archive for January 2017

Blogging Trends That Bring Content Marketing Down to Business

If you’ve seen any of CMI’s 2017 Benchmarks, Budgets, and Trends research, you may have noticed that the content marketing industry is growing up. In fact, 28% of B2B marketers, and 30% of B2C marketers now say their program has reached the sophisticated or mature stage of progress – the point where their efforts are able…

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The 7 Traits of Successful Content Marketers

One of the most influential authors of my personal and career journey is Napoleon Hill. Napoleon Hill’s classic Think and Grow Rich was first published in 1937. Now, in its 80th anniversary year, Mr. Hill’s lessons are still extremely relevant and valuable. I had the opportunity to dust off my copy of Think and Grow Rich (from 1960, with…

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Improve your email marketing by getting the basics right

Here’s a quick tip, to help you increase the effectiveness of your email marketing or mail shots. I was prompted to write this for you, after an email I received last week. It was a poorly targeted marketing email, from someone I hardly know. Here’s how the email started: “Hey guys, sorry for the email…

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How to Produce 300 High-Quality Articles a Year: An 8-Step Process

I don’t keep a running score, but between posts for my personal and company site plus my columns on business media sites like Inc., Entrepreneur, and Forbes, I create around 300 articles a year. Managing this effectively isn’t easy. If I simply wrote what I wanted, when I wanted, I’m pretty certain I wouldn’t be…

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Need Engaging, Authentic Content? Unleash the Power of Conversations

Where should content marketing leaders go to refuel and refresh their content marketing program? Having conducted hundreds of customer interviews over the years on behalf of my clients, I find the raw, unfiltered perspectives of customers provide powerful, new insights. I’m not talking about gathering quotes for a customer testimonial; I’m suggesting creating a steady…

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5 Ways to build a huge, valuable newsletter list

Here are 5 tips, to help you build a valuable newsletter readership or list. I used each of these ideas when growing my own newsletter, which had 45,000 subscribers when I published the final edition. Newsletter Tip 1: Go easy on the pitches Make sure it’s a newsletter and not a badly disguised advertisement. Here’s…

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How the World’s Best Journalists Bring Interviews to Life

At the ripe age of 28, after years of performing odd jobs at a small radio station, Larry King found his first job interviewing people on the radio. But he wasn’t sitting in front of that famous globe backdrop or interviewing world leaders as he would do later on CNN. He was sitting in Pumpernik’s,…

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How to beat your main competitor

Your main competitor is seldom an alternative provider. Your main competitor is usually apathy — the decision by your prospective clients to do nothing. Before working out how you compare to competing providers, measure your service against the decision to do nothing. Why should people give you their attention? Why should people risk placing their trust…

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8+ Tools to Find Related Keywords for Your Content

“Write for the user, not the search engines,” continues to be a mantra of content marketing. In reality, smart content creators write for both. Quality content is interesting, informative, original, AND it includes keywords, ultimately leading to more visits and helping you achieve your why. Quality content naturally builds links, which improves the site authority,…

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Success leaves clues

When it comes to marketing, success leaves clues. By following these clues and learning from them, it’s possible to significantly improve your marketing. Allow me to explain. Consider the following: The last marketing email, which you were motivated to open because it had a powerful subject line. The last marketing email you read, which persuaded…

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