Archive for March 2017

6 Ways to Energize Your Content Marketing Team (and Your Content)

Nearly half of B2C businesses have small content marketing teams supporting the organization. Yet, 73% of businesses will produce more original content in the coming year, which means content teams will spend more time keeping the engine running with little time or headspace for innovation. While boosting the size of your team might seem like…

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Why You Need Content Strategy Before Editorial Planning

  Editor’s note: You may have missed this article when CMI first published it. We’re sharing it now because businesses need to put content strategy before editorial planning today more than ever. “I got this content strategy thing,” you may think. You know your voice and tone, you know what formats and channels you’re going…

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How to Create a Brilliant Newsletter People Want to Read

I’m not sure if you’ve noticed, but newsletters are hot right now. They receive far less attention than the latest whizzy technology, like live video, personalization, and interactive content. But that doesn’t mean they’re not incredibly popular and incredibly powerful. Take for example theSkimm, a newsletter with a daily roundup of interesting articles. Launched in…

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Google’s Featured Snippets: How to Get Your Content to Appear

 In the rush to get on the front page of Google, a major SERP opportunity stands out as the most useful and most relevant available: featured snippets. The bits of text at the top of many informational searches in Google, featured snippets can drive a ton of attention toward your site and can be an…

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7 Promotion Tactics to Get Your Content Noticed

If you want your content to serve its purpose and drive marketing goals, you need to be proactive with your content promotion. Here are seven content promotion tactics you can use to get your website noticed. 1. Send an email broadcast Your email list is (hopefully) composed of people who signed up because they’re interested…

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How Toys R Us and Pampers can help you make more sales. Yes, really!

Some years ago, the marketing team behind Toys ‘R’ Us in the United States, had a great idea. It provides a lesson, which everyone reading this can benefit from. Here’s what they did They sold Pampers, in store, at cost price. Clever eh? They were easily the lowest priced Pampers anywhere. So, eager parents rushed…

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How to achieve more than ever before, by doing less!

One of the best kept secrets in business, is something I call reduction. It’s a strategy I share with my clients and today, I’m going to share it with you. Less can be more. So much more! Ineffective business owners strive to do more and more. They focus on productivity hacks, growth hacks, life hacks…

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10 Proven ways to get free publicity for your business

Here are 10 motivators, which inspire people to spread the word about you. See which ones you can adapt and apply into your business. People will share your message, if it’s baked into your product or service. When you see someone using a computer in public, the logo is visible on the lid. Until 2016, Apple used…

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