Archive for April 2017

How to Use Earned Media to Boost Your SEO

If you haven’t been responsible for media relations, earned media may seem most scary or out of reach, but it really isn’t. Earned media is one of the most cost-effective ways to raise brand awareness and — if it’s done well — increase sales. Today, though, given that word of mouth is more effective than…

Read More

Give your best advice away for free. Here’s why

What I’m about to share with you may sound a little counter intuitive. It isn’t. In fact, it could help you achieve breakthrough marketing results. Allow me to explain. I come across the following problem a lot. Mainly from service providers, who are struggling to attract new clients with their content marketing. Their primary concern…

Read More

5 Reasons SEO Should Take a Back Seat With Website Content

It makes sense at times to produce content without worrying too much about the SEO aspects. (Please know it isn’t easy for me, an SEO professional, to write that.) Some SEO purists suggest that website content be optimized at all times. It’s inevitable that someone – or a team – will follow an internal process…

Read More

How Virtual Reality Could Change Content Marketing

No longer the domains of ultra-early adopters and video gamers, virtual reality and augmented reality are poised to take off in the coming 24 months. “We see qualities in VR/AR technology that can take this from niche-use case to a device as ubiquitous as the smartphone,” Goldman Sachs Research wrote in its Virtual and Augmented Reality…

Read More

3 Brands Driving Change With Social Video

Cause marketing can be a tough sell. You need to tell a story that compels the audience to take action, while resisting the pitfalls of coming across as desperate or preaching. The medium can make a big difference. Unlike static images or text, video gives cause marketers the sensory tools to tell the type of…

Read More

20 Tips to massively improve your business

In no particular order: People buy what they want. Not what they need. You need to understand this and adjust your marketing accordingly. The word ‘Webinar’ carries a huge amount of negative baggage. It’s purely toxic. If you want to use video marketing, call it something less sleazy. People buy for their reasons. Not yours.…

Read More

3 Hidden Lessons Behind Top Podcasts to Help Yours Stand Out

Every morning, I commute to work with about 20 of my closest friends. And they all fit neatly in my pocket. OK, so I’m really talking about podcasts. There aren’t actual tiny people in my pocket. Except for Steve, the tiny person who lives in my pocket. Obviously. Anyway, if you’re a fan of podcasts…

Read More

A powerful marketing idea from a 19th century artist

Back in the 1800’s, Edgar Degas said: “Art is not what you see, but what you make others see”. The same is true of great marketing Successful marketing paints pictures in the mind of a prospective client. It doesn’t list a series of facts or features. Instead, it talks directly to the needs and wants…

Read More

SEO and Website Image Optimization 10-Point Checklist for Marketers

SEO image optimization should be second nature for content marketers, but it’s easily overlooked. Search traffic loses when haste wins. Before I get into all of the nuances and tips, I want to be clear. Google still highlights some poorly optimized images on the primary and image search results. Why? Google is all about presenting…

Read More