Archive for August 2017

Dafi Kühne: Letterpress, Posters & Process

Editor’s Note: Renowned designer and letterpress printmaker (and former Print New Visual Artist) Dafi Kühne has been recognized for experimentally pairing contemporary devices and methods with classic design and letterpress tools and techniques. Dive into his life and process in this exclusive interview.  Where did you study graphic design and typography? I started studying in the Architecture Department of the…

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Old-Fashioned Sketching

Today we all use cell phones to do exactly what our grand- and great grandparents did back in the day with sketchbooks. Sure, there are differences. With our high-rez cameras we do much more than sketch, but the ethos is not dissimilar. Instagram and all the other social photo tech is an instantaneous way of…

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How to Find Out Why Google Hates Your Content (And Steps to Fix It)

You’ve written an article. It’s good, but it’s not delivering any results. Despite targeting a seemingly easy keyword, the content is nowhere near page one in Google search results. I was in the same spot a little bit ago after writing a lengthy article on “trade marketing,” a broad subject area with lots of searches.…

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6 Psychology-Backed Hacks for Making Engaging Videos

At HubSpot, our one-minute Facebook videos usually receive more views than our longer videos. So how is it that our third most viewed video right now is almost four minutes long? Facebook will boost a video’s organic reach if it deeply engages viewers, so we knew our video needed to grip our audience from start to…

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10 Inspiring reasons to get things done

Here are 10 inspiring reasons to get things done, for the next time you need a little extra motivation. Do it because it’s the right thing to do. Do it because you care. Do it because you said you would. Do it because it works… beautifully. Do it because it matters. Do it because they…

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16 of the Best Landing Page Design Examples You Need to See in 2017

How do you convince your visitors to take the plunge on your website? There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are.  Take form length, for example. It’s just one of the many components you need…

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Want Content That’s More Usable & Reusable? Chunk It

As a marketer, you want to provide the most usable – and most reusable – content possible, saving your team time as you increase the value your audience gets from your assets. But how do you do that? Here’s one way: Chunk it. In other words, create your content in chunks – think of them…

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Marketers Weigh In: Which Live Video Platform Should You Use, and When?

Do you like to argue? I do. I come from a long line of debaters, negotiators, and general question-askers — and now, it turns out, sparking these discussions has become part of my job. That often manifests itself during our team’s lively Slack discussions  around everything between what’s for lunch and the latest marketing news —…

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The Democratization of Distrust Is Our Biggest Opportunity

Doesn’t it seem like attention is getting a lot of, well, attention? Every day you see new strategies to increase the attention we receive from our audiences and buyers. You have “attention marketing,” a term describing a business model built around the hyper growth of social media. There is the “attention economy,” which elevates the…

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Could this be the best kept secret in marketing?

We rarely find a business that answers their support phone line as fast as their sales phone line. We rarely find a business that has the courage to innovate. We rarely find a business that shows genuine respect for the environment. We rarely find a business that rewards their employees for using their initiative. We…

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