Business Tips

How to Create the Best Powerpoint Presentations, With Examples

Some presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. But the best presentations represent all three. And if you’re looking to get started making your own presentation, why not learn from the best of the best? To help you kick your own presentations up…

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You Need a Privacy Policy in 2017: Here’s How to Start

At this point, you might be asking yourself: Do I really need a privacy policy for my website? If you’re starting any kind of company today, the answer is likely yes, you really do. Starting a new business can be overwhelming — there are a lot of moving parts to manage all at once, and…

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Should you promote an issue you care about, via your business?

Emma recently emailed me with a great question. She wanted to know if it was wise for her to raise awareness of a social issue she’s passionate about, via her business. She’s concerned that by taking a stance, she might lose potential customers. As this is something that can apply to almost every business owner,…

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5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas

If you’re creating customer personas or adding more depth to existing personas, it’s important to involve people in the organization outside of just marketing or sales. One approach I’ve used successfully is to ask the customer support team for help. Their daily interactions — and direct contact with customers — provide information that will help…

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7 Productivity Killers for Marketers and How to Fix Them

If there is one thing on my mind this year, it’s how we, as marketers, are getting our work done. Not to mince words, but how we work seems broken. I see the issues with the way I work. All. The. Time. I want dedicated time in my schedule to create, but I get interrupted…

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Don’t give these people your time or your money

Today, I’d like to save you time, money, energy and stress. I want to help you avoid making the extremely costly mistake of using someone’s title as a decision making shortcut. Whilst some titles are defined by meaningful, proven attainment (like the title Professor), others are way too vague. They tell us almost nothing. Here…

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How to stand out and get your business noticed

I want you to imagine you’re in a huge stadium. There are 70,000 people there. And every single one of them is dressed in bright yellow clothing. Then a guy walks in who’s dressed from head to foot in red. Immediately, everyone notices him. He stands out, because he’s not like all the others. He attracts…

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Play Marketball: Turn Disconnected Teams Into High Performers

In his 2003 book Moneyball, Michael Lewis recounts how the management of the Oakland Athletics revolutionized baseball by relying on statistical analyses rather than intuition to choose new players. Before General Manager Billy Beane turned a single metric — on-base plus slugging (OPS) — into his North Star for every decision, team managers preferred strategies…

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