Marketing Tips

3 Museum Design Principles to Help Your Content Marketing

Museum content development and content marketing have one important principle in common: creating memorable experiences. Think back to the last time you visited a museum. Did you realize that you were walking through a three-dimensional version of the user experience you’re trying to create as a content marketer? Because that’s exactly what you were doing.…

Read More

Don’t give these people your time or your money

Today, I’d like to save you time, money, energy and stress. I want to help you avoid making the extremely costly mistake of using someone’s title as a decision making shortcut. Whilst some titles are defined by meaningful, proven attainment (like the title Professor), others are way too vague. They tell us almost nothing. Here…

Read More

Things to Consider Before Crowdsourcing Design

I was trying to help a friend. His association needed a new logo. Now, creative directors, designers, and everybody else who works in the visual arts have a term that we usually dread hearing – design-by-committee. Sometimes this isn’t a bad thing. In this case, after a couple rounds – with plenty of input from…

Read More

Identity Matters: How Content Strategists Build Trust and Loyalty

This post was co-written by Julie C. Lellis, Ph.D. In 2009, whether you were a golfer or not, you likely heard about Tiger Woods. It started with a drama-filled Thanksgiving night with his wife. It ended with a public apology the following February. The superstar’s wholesome image unraveled publicly as one mistress after another came forth. Soon…

Read More

Show them you care

How sensitive are you, to the problems facing your prospective customers? I ask this question for a good reason. The most effective marketing is built on a foundation of empathy. Think bout it: The vendors you are most loyal to are those who take the best care of you. The vendors you tell your friends…

Read More

4 Analytics Reports Every Content Marketer Should Use

While you can use the data from Google Analytics in infinite ways, you need to understand the four most helpful reports for your content marketing – traffic, navigation summary, traffic from organic search, and conversions. Once you understand what this data is and how to track it, you’ll be able to mix and match insights…

Read More

3 Proven ways to attract massively more customers

If you want to attract far more sales leads or client enquiries than ever before, today’s message is for you. I’m going to share the 3 main reasons why sales leads dry up. More importantly, I’m going to give you some ideas, tips and recommendations on how to put things right. So, let’s get March…

Read More

3 Ways to Re-Use Your Content Magnets to Dominate SERPs

A lead magnet is a piece of content aimed at motivating consumers to take an action. At the top of your conversion channels, lead magnets spur interest and tie a visitor to your brand but don’t necessarily drive a direct sale (e.g., provide contact information, sign up for a newsletter, join a free trial.) Creating…

Read More

The marketing power of curiosity

You’re going to love this! Today, I’m going to share the single most important thing you need to know, if you want to attract regular sales leads and business enquiries. To begin, I need to ask you a question: Why do prospective clients call you, email you or ask you questions? It’s because they’re curious!…

Read More