Marketing Tips

5 Things to Consider Before Investing in Content Technology

CMOs want to automate as much of content operation as possible and believe achieving scale is a matter of deploying the right platform and tools. The result? Platform proliferation. According to Chief Martec founder Scott Brinker, the number of marketing technology solutions has doubled since 2015 and will soon surpass 4,000. The number of #marketing…

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Stability or impact?

Consciously or otherwise, your business development is already guided by stability or impact. And it’s reflected in everything you do. Marketing and stability Those seeking stability, market their services predictably. So everything is close to what you’d expect, making their marketing instantly forgettable. They get very few referrals, because no one recommends an average service. They…

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Who are you trying to attract with your marketing?

A core factor with marketing is this: If you try to market to everyone, you’ll fail to be relevant to anyone. Here’s why this matters: Your ideal prospective clients only respond to directly relevant marketing. When a prospective client connects with directly relevant marketing, it has impact. It cuts through the noise. It grabs their…

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How to stop stalling and do your best work

No, it doesn’t really matter what brand of computer you choose to work with. The same is true of the software you use. Leonardo da Vinci changed the world, writing with a quill. No, it doesn’t really matter how you plan what you write. Best-selling author John Boyne, like many, doesn’t plan at all. He…

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12 Ideas to make 2017 your best year ever

Let’s get started. Yes, outsmart your competitors. However, make sure you outcare them too. Think big. Average ideas bring average levels of motivation. Big ideas bring big motivation. Be a source of encouragement. Highlight people’s strengths rather than their weaknesses. Take a 30 minute walk (or longer) every day. Here’s why. Eat right. A high performance machine…

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