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Category Archive for: ‘Marketing Tips’

  • How to Create the Best Powerpoint Presentations, With Examples

    Some presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. But the best presentations represent all three. And if you’re looking to get started making your own presentation, why not learn from the best of …

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  • How to Write a Press Release [Free 2017 Press Release Template + Example]

    When it comes to content, sometimes old school can be a good thing (namely, when it comes to old school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy, being old school isn’t advantageous for your business or your brand.  Ten …

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  • How to Build a Remarkable 21st Century Brand

    Economic disruptions produced by the ongoing technological revolution, rising uncertainty in global markets, and crises of complexity generated by social media all make this an exceptionally challenging time for organizations seeking to create or refine their brand identities. Explored in what follows are critical issues …

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  • How to Make Instagram Stories Like a Pro

    These days, social media is all about documentation. Where you go, what you eat and drink, who you see, and what’s most memorable: These are the typical fodder of Instagram Stories — seconds-long glimpses of people’s lives, shared on Instagram for only 24 hours. You …

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  • How To Write Email Newsletters That People Actually Want To Read

    A few weeks ago, the CEO of GMB Fitness, Andy Fossett, looked out at a crowd of marketers and said, “Don’t. ever. blast. your. list.” We all know this. But Andy’s eyes said what we were all thinking, “I cannot believe I still have to …

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  • How to Write Catchy Email Subject Lines: 17 Tips

    No matter what they say, people do judge emails by their subject lines. In fact, 47% of email recipients decide whether or not to open an email based on subject line alone. That’s why it’s so important to craft subject lines that are compelling enough …

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  • How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction

    Editor’s note: Because email marketing continues to be one of the most used and most effective cornerstones of content marketing, Jodi Harris updated her 2015 article. Think of a well-executed email strategy as the backbone of a successful content marketing program. It’s an essential structure …

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  • 5 Super Quick Ways to Get More Messages on Your Facebook Business Page

    You’ve probably heard some buzz about Facebook Messenger of late, but most brands still don’t understand how to leverage it effectively. With 2.4 billion messages exchanged between businesses and people each month, it’s time to make the most out of the channel. After all, 53% …

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  • Pantone’s Color of the Year Goes Ultra Violet

    Bang the drums and sound the trumpets! Pantone’s 2018 Color of the Year is officially live today, and it’s Pantone 18-3838 Ultra Violet. A blue-shifted purple, Pantone describes the color as “provocative and thoughtful,” noting it “communicates originality, ingenuity, and visionary thinking that points us …

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  • Does Business Blogging Still Get Results in 2017? New Data from 1,000 Bloggers [Infographic]

    2017 marks the fourth consecutive year Orbit Media Studios has tapped the insights of 1000+ business bloggers to publish a research report on blogging statistics and trends. In some cases, the annual blogger survey reflects subtle developments, but in others it reveals some significant changes. …

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