Marketing Tips

How to Build a Remarkable 21st Century Brand

Economic disruptions produced by the ongoing technological revolution, rising uncertainty in global markets, and crises of complexity generated by social media all make this an exceptionally challenging time for organizations seeking to create or refine their brand identities. Explored in what follows are critical issues to address in assembling a comprehensive branding program, based on…

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How to Make Instagram Stories Like a Pro

These days, social media is all about documentation. Where you go, what you eat and drink, who you see, and what’s most memorable: These are the typical fodder of Instagram Stories — seconds-long glimpses of people’s lives, shared on Instagram for only 24 hours. You might know the basics of sharing Instagram Stories, but there…

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How to Write Catchy Email Subject Lines: 17 Tips

No matter what they say, people do judge emails by their subject lines. In fact, 47% of email recipients decide whether or not to open an email based on subject line alone. That’s why it’s so important to craft subject lines that are compelling enough to get people to click through. While they may seem…

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5 Super Quick Ways to Get More Messages on Your Facebook Business Page

You’ve probably heard some buzz about Facebook Messenger of late, but most brands still don’t understand how to leverage it effectively. With 2.4 billion messages exchanged between businesses and people each month, it’s time to make the most out of the channel. After all, 53% of people who message businesses say they are more likely…

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Pantone’s Color of the Year Goes Ultra Violet

Bang the drums and sound the trumpets! Pantone’s 2018 Color of the Year is officially live today, and it’s Pantone 18-3838 Ultra Violet. A blue-shifted purple, Pantone describes the color as “provocative and thoughtful,” noting it “communicates originality, ingenuity, and visionary thinking that points us towards the future.” 18-3838-Ultra-Violet Pantone Color of the Year 2018…

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How Tom’s of Maine Found Success in Micro-Influencer Marketing

  Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. Tom’s of Maine uses a micro-influencer model to get the word out about its line of natural products. Bridget Burns, community manager for Tom’s of Maine, explains in…

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How to Help Your Sales Team Close Deals With Content

As marketers, we spend a lot of time planning, writing, and experimenting with content to grow our audience and get prospects into our sales reps’ pipeline. But that doesn’t mean well-crafted content stops playing a role when we hand those prospects over to sales. Did you know that reps spend about 15% of their day…

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