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Category Archive for: ‘Marketing Tips’

  • How to Build a Remarkable 21st Century Brand

    Economic disruptions produced by the ongoing technological revolution, rising uncertainty in global markets, and crises of complexity generated by social media all make this an exceptionally challenging time for organizations seeking to create or refine their brand identities. Explored in what follows are critical issues …

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  • How to Make Instagram Stories Like a Pro

    These days, social media is all about documentation. Where you go, what you eat and drink, who you see, and what’s most memorable: These are the typical fodder of Instagram Stories — seconds-long glimpses of people’s lives, shared on Instagram for only 24 hours. You …

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  • How To Write Email Newsletters That People Actually Want To Read

    A few weeks ago, the CEO of GMB Fitness, Andy Fossett, looked out at a crowd of marketers and said, “Don’t. ever. blast. your. list.” We all know this. But Andy’s eyes said what we were all thinking, “I cannot believe I still have to …

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  • How to Write Catchy Email Subject Lines: 17 Tips

    No matter what they say, people do judge emails by their subject lines. In fact, 47% of email recipients decide whether or not to open an email based on subject line alone. That’s why it’s so important to craft subject lines that are compelling enough …

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  • How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction

    Editor’s note: Because email marketing continues to be one of the most used and most effective cornerstones of content marketing, Jodi Harris updated her 2015 article. Think of a well-executed email strategy as the backbone of a successful content marketing program. It’s an essential structure …

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  • 5 Super Quick Ways to Get More Messages on Your Facebook Business Page

    You’ve probably heard some buzz about Facebook Messenger of late, but most brands still don’t understand how to leverage it effectively. With 2.4 billion messages exchanged between businesses and people each month, it’s time to make the most out of the channel. After all, 53% …

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  • Pantone’s Color of the Year Goes Ultra Violet

    Bang the drums and sound the trumpets! Pantone’s 2018 Color of the Year is officially live today, and it’s Pantone 18-3838 Ultra Violet. A blue-shifted purple, Pantone describes the color as “provocative and thoughtful,” noting it “communicates originality, ingenuity, and visionary thinking that points us …

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  • Does Business Blogging Still Get Results in 2017? New Data from 1,000 Bloggers [Infographic]

    2017 marks the fourth consecutive year Orbit Media Studios has tapped the insights of 1000+ business bloggers to publish a research report on blogging statistics and trends. In some cases, the annual blogger survey reflects subtle developments, but in others it reveals some significant changes. …

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  • How Tom’s of Maine Found Success in Micro-Influencer Marketing

      Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. Tom’s of Maine uses a micro-influencer model to get the word out about its line of natural products. …

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  • How to Help Your Sales Team Close Deals With Content

    As marketers, we spend a lot of time planning, writing, and experimenting with content to grow our audience and get prospects into our sales reps’ pipeline. But that doesn’t mean well-crafted content stops playing a role when we hand those prospects over to sales. Did …

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