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Category Archive for: ‘Marketing Tips’

  • How Tom’s of Maine Found Success in Micro-Influencer Marketing

      Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. Tom’s of Maine uses a micro-influencer model to get the word out about its line of natural products. …

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  • How to Help Your Sales Team Close Deals With Content

    As marketers, we spend a lot of time planning, writing, and experimenting with content to grow our audience and get prospects into our sales reps’ pipeline. But that doesn’t mean well-crafted content stops playing a role when we hand those prospects over to sales. Did …

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  • 10 Examples of Effective Re-Engagement Emails

    A whopping number of emails hit your subscribers’ inboxes each day. With so much competition for attention, it’s inevitable that a percentage of your subscriber list will lose interest in and stop engaging with your email marketing campaigns. It may not seem like a huge …

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  • Is Your Marketing Ready for 2018?

    After you put away the champagne flutes and flip the calendar to 2018, what will you set your sights on to take your marketing to the next level in the new year? What has 2017 taught you? One place to look for lessons is CMI’s …

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  • CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples

      Some of the best inspirational and engaging content comes from unexpected places. B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. Natalya Minkovsky finds some of the best …

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  • 4 Steps for Defining a Target Audience

    Identifying your target audience is a key step in establishing a strong foothold in the marketplace. Branding expert Carolina Rogoll shares her vast knowledge on all-star branding in her online course, Brand Building 101: How to Build, Manage and Market a Brand.The following course excerpt …

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  • How to Create a Professional Promo Video on a Shoestring Budget

    There are millions upon millions of blog posts published every single day. That’s been true for a few years now. And these numbers continue to grow exponentially with the increase in new online sites all competing for the same precious site visits especially when the …

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  • How to Learn Social Media Marketing: 30 Resources for Beginners

    Social media is no longer an optional marketing channel — it’s a necessary one. But that doesn’t mean results are a given. When it comes to social media, you’ll either have a lot of success interacting with your customers, or you’ll see little results — …

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  • Experts Share Their Top 8 Holiday Email Marketing Tips for 2017

    Ready or not, the holidays are right around the corner. And that means it’s time for email marketers to start planning one of their biggest email campaigns of the year. To help you prep for all the holiday madness to come, the team at EmailMonks …

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  • Proofing and Editing: How to Make Your Content Less Frightening

    Want to know a few scary truths ignored by too many content creators? Editing and proofing are not the same thing. And you can’t adequately execute the two at the same time. You can’t adequately edit and proofread at the same time, says @AnnGynn. Click …

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