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Category Archive for: ‘Marketing Tips’

  • 5 Modern Content Marketing Best Practices for Getting Found

    You have a content calendar. You have a blog. You have a social media strategy. All you’re missing is, well, the big kahuna: audience share that reflects the value of all the fantastic content you’ve created to promote your brand and your services to the …

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  • The answers you need are all around you. Success leaves clues!

    Hard work is not the secret to success. If it was, our grandparents would have been millionaires. Instead, we know that success comes from doing the right things, correctly. This means a business owner who wants to improve their results has just 2, relatively easy …

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  • Account-Based Marketing: What Content Marketers Need to Know

    To market its webinar, InsightSquared went the extra mile. It bought 248 copies of the presenter’s book. The author autographed the books with an invitation to attend the webinar. Each one included a bookmark with a URL to register. Then, the company targeted everybody who …

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  • 3 Proven ways to quickly attract more clients

    Your service is better than most of the other providers in your niche. And it’s far, far better than many. This begs the question: Why don’t more clients hire you? The challenge is that offering a great service, by itself, isn’t enough. (I explain why …

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  • 23 Quotes to Inspire Your Content Marketing and the Difference You Can Make

    Are you feeling in a rut with your marketing? Or are you looking to be energized? I turn to these quotes – from inside and outside our industry – when I need an injection of inspiration. I share this compilation to help you think differently …

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  • Are Your Buyer Personas Ready to Take on the World?

    Customers’ concerns vary, sometimes dramatically, across regions and cultures. Because these variations present business opportunities, you might expect global companies’ buyer personas to reflect those variations. In fact, many organizations miss this opportunity, applying one set of personas everywhere. Even organizations that have regional or …

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  • A powerful email marketing lesson from Google

    When Google wrote to me recently, they chose to use traditional mail. Paper, an envelope and a postage stamp. It got my attention. I opened it, read it and acted on it. More importantly, here’s why Google contacted me via traditional mail and what you …

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  • 6 Quick-and-Dirty Ways to Beat Writer’s Block

    A severe case of writer’s block could lead you to rethink how often you publish. But here’s the thing: Publishing regularly gives you a chance to be an authority in your field by consistently providing value to your audience. It gives you a chance to …

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  • 5 Important Visual Lessons From Designers for Content Marketers

    I don’t want to write another article explaining the importance of visual content in your content marketing. And Joe Pulizzi already included the topic in his article about the biggest content marketing trends in 2017 so we don’t need to outline it anymore. But a …

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  • How to Use Earned Media to Boost Your SEO

    If you haven’t been responsible for media relations, earned media may seem most scary or out of reach, but it really isn’t. Earned media is one of the most cost-effective ways to raise brand awareness and — if it’s done well — increase sales. Today, …

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