Social Media Marketing

Instagram Marketing: 4 Features You Should Be Using [Examples]

  It’s obviously not enough to create an account on Instagram and start shooting photos to share. Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Let’s explore how to use these features to maximize your content marketing…

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How to Create the Perfect Instagram Images to Sell Your Brand

Photographs are emotional time machines: they transport us to places of which we’ve only dreamed, remind us of past experiences we long to recreate, and spark inspiration for future adventures. It is not the photographs themselves that stir up these emotions, but rather the memories and aspirations we associate with them. Instagram is a visual…

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8 Writing Tips I Wish I Knew Before I Started Blogging

I wrote my first blog post two summers ago. And I wish I could erase it from the internet. Reading it is like looking at my middle school Facebook pictures — it’s almost too cringe-inducing. Maybe I shouldn’t be so hard on myself, though. I had just finished my freshman year of college, and the…

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How to Make Instagram Stories Like a Pro

These days, social media is all about documentation. Where you go, what you eat and drink, who you see, and what’s most memorable: These are the typical fodder of Instagram Stories — seconds-long glimpses of people’s lives, shared on Instagram for only 24 hours. You might know the basics of sharing Instagram Stories, but there…

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5 Super Quick Ways to Get More Messages on Your Facebook Business Page

You’ve probably heard some buzz about Facebook Messenger of late, but most brands still don’t understand how to leverage it effectively. With 2.4 billion messages exchanged between businesses and people each month, it’s time to make the most out of the channel. After all, 53% of people who message businesses say they are more likely…

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How to Learn Social Media Marketing: 30 Resources for Beginners

Social Media Marketing

Social media is no longer an optional marketing channel — it’s a necessary one. But that doesn’t mean results are a given. When it comes to social media, you’ll either have a lot of success interacting with your customers, or you’ll see little results — and that depends on the level of effort you put…

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