Archive for March 2018
A pair of ex-Yahoo executives are trying to band web publishers together to take on Facebook
Two ex-Yahoo executives are trying to build a technology platform for independent publishers that will help them rely less on Facebook and better compete for ad budgets. Jim Heckman and Josh Jacobs are behind Maven, which recently acquired the publishing tech firm HubPages and has now snatched up Say Media. ‘I’m not aware of any…
Read MoreHow the Best Newsletters Get – and Keep – Readers’ Attention
Nobody wants more email. Yet, as a marketer you want your prospects to want more email – to want your newsletters, at least. How do you create a newsletter so compelling that people not only subscribe to it but also continually look forward to receiving and reading it? Scott Monty, CEO and co-managing partner…
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