How to beat your main competitor

Your main competitor is seldom an alternative provider.

Your main competitor is usually apathy — the decision by your prospective clients to do nothing.

Before working out how you compare to competing providers, measure your service against the decision to do nothing.

• Why should people give you their attention?
• Why should people risk placing their trust in you?
• Why should they go through the hassle of hiring you or buying from you? (Tip: This will help you.)

By answering those questions, you’re ready to create clear and compelling marketing. Marketing that works!
Source: Jim’s Marketing Blog