Business Tips
9 Important Elements to Include in Your Employee Handbook
An employee handbook is a critical document for setting clear expectations for new employees, providing policies for all employees to follow, and making it easier for you know how to deal with problems with your employees when they arise. Among other things, your employee handbook should cover everything from dress code and vacation days to…
Read MoreHow Nonverbal Cues Could Make or Break Your Career
Welcome to The Science Behind Success — a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we’re showing you how psychology can help you overcome workplace obstacles and excel in your career. Because a little mindset change…
Read MoreHow to Create the Best Powerpoint Presentations, With Examples
Some presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. But the best presentations represent all three. And if you’re looking to get started making your own presentation, why not learn from the best of the best? To help you kick your own presentations up…
Read MoreShould you promote an issue you care about, via your business?
Emma recently emailed me with a great question. She wanted to know if it was wise for her to raise awareness of a social issue she’s passionate about, via her business. She’s concerned that by taking a stance, she might lose potential customers. As this is something that can apply to almost every business owner,…
Read More5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas
If you’re creating customer personas or adding more depth to existing personas, it’s important to involve people in the organization outside of just marketing or sales. One approach I’ve used successfully is to ask the customer support team for help. Their daily interactions — and direct contact with customers — provide information that will help…
Read More7 Productivity Killers for Marketers and How to Fix Them
If there is one thing on my mind this year, it’s how we, as marketers, are getting our work done. Not to mince words, but how we work seems broken. I see the issues with the way I work. All. The. Time. I want dedicated time in my schedule to create, but I get interrupted…
Read MoreDon’t give these people your time or your money
Today, I’d like to save you time, money, energy and stress. I want to help you avoid making the extremely costly mistake of using someone’s title as a decision making shortcut. Whilst some titles are defined by meaningful, proven attainment (like the title Professor), others are way too vague. They tell us almost nothing. Here…
Read MoreHow to stand out and get your business noticed
I want you to imagine you’re in a huge stadium. There are 70,000 people there. And every single one of them is dressed in bright yellow clothing. Then a guy walks in who’s dressed from head to foot in red. Immediately, everyone notices him. He stands out, because he’s not like all the others. He attracts…
Read MorePlay Marketball: Turn Disconnected Teams Into High Performers
In his 2003 book Moneyball, Michael Lewis recounts how the management of the Oakland Athletics revolutionized baseball by relying on statistical analyses rather than intuition to choose new players. Before General Manager Billy Beane turned a single metric — on-base plus slugging (OPS) — into his North Star for every decision, team managers preferred strategies…
Read MoreHow to turn time wasters into gold dust
How do you feel about people, who either ask you questions about your service or look around your products, then leave without buying? Some business owners get angry. They perceive these people to be time wasters. In doing so, they miss out on a massively valuable opportunity. They leave a huge business asset on the…
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