For Designers
Corporate Design For The Age(s)
It is rare that an old book about “contemporary” graphic design can stand the test of time. Although there are timeless truths, the language, styles and conception of design shifts over time. So a book like “The Corporate Search For Visual Identity” by Ben Rosen (Van Nostrand, 1970), may feel a little musty when revisited…
Read More9 Testimonial Page Examples You’ll Want to Copy in 2017
When potential customers are researching you online, they’re getting to know you by way of the content of your website. Understandably, many of them might be skeptical or hesitant to trust you right away. To prove the value of what you have to offer, why not let your happy customers do the talking? Your testimonial…
Read More12 Types of Awesome Visual Content You Can Use in Your Blog Posts
How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.? I struggle choosing a visual for my content. Yet, it’s important, as frequently cited research shows that images attract more people to the content and help people retain the content they consume longer. Knowing images…
Read MoreOld-Fashioned Sketching
Today we all use cell phones to do exactly what our grand- and great grandparents did back in the day with sketchbooks. Sure, there are differences. With our high-rez cameras we do much more than sketch, but the ethos is not dissimilar. Instagram and all the other social photo tech is an instantaneous way of…
Read More16 of the Best Landing Page Design Examples You Need to See in 2017
How do you convince your visitors to take the plunge on your website? There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are. Take form length, for example. It’s just one of the many components you need…
Read MoreShould you promote an issue you care about, via your business?
Emma recently emailed me with a great question. She wanted to know if it was wise for her to raise awareness of a social issue she’s passionate about, via her business. She’s concerned that by taking a stance, she might lose potential customers. As this is something that can apply to almost every business owner,…
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