Marketing Tips
Everything You Need to Know About Ecommerce Marketing
With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today. What about ecommerce marketing? What is it, and how does it compare to practices like social media, content, search engine, and email marketing? Ecommerce marketing and digital marketing are not…
Read MoreCorporate Design For The Age(s)
It is rare that an old book about “contemporary” graphic design can stand the test of time. Although there are timeless truths, the language, styles and conception of design shifts over time. So a book like “The Corporate Search For Visual Identity” by Ben Rosen (Van Nostrand, 1970), may feel a little musty when revisited…
Read More5 Strategies for Growing Your YouTube Subscribers
In the SaaS industry, the most successful companies prioritize the retention of their existing customers over the acquisition of new customers. Why? Because SaaS companies charge a monthly subscription, so in order to turn a profit, they need their customers paying them for many months in a row. If they can’t retain their customers for…
Read MoreHow the Best Newsletters Get – and Keep – Readers’ Attention
Nobody wants more email. Yet, as a marketer you want your prospects to want more email – to want your newsletters, at least. How do you create a newsletter so compelling that people not only subscribe to it but also continually look forward to receiving and reading it? Scott Monty, CEO and co-managing partner…
Read MoreHow to Create the Best Powerpoint Presentations, With Examples
Some presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. But the best presentations represent all three. And if you’re looking to get started making your own presentation, why not learn from the best of the best? To help you kick your own presentations up…
Read MoreHow Tom’s of Maine Found Success in Micro-Influencer Marketing
Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. Tom’s of Maine uses a micro-influencer model to get the word out about its line of natural products. Bridget Burns, community manager for Tom’s of Maine, explains in…
Read MoreHow to Help Your Sales Team Close Deals With Content
As marketers, we spend a lot of time planning, writing, and experimenting with content to grow our audience and get prospects into our sales reps’ pipeline. But that doesn’t mean well-crafted content stops playing a role when we hand those prospects over to sales. Did you know that reps spend about 15% of their day…
Read More10 Examples of Effective Re-Engagement Emails
A whopping number of emails hit your subscribers’ inboxes each day. With so much competition for attention, it’s inevitable that a percentage of your subscriber list will lose interest in and stop engaging with your email marketing campaigns. It may not seem like a huge deal, but as a great percentage of your list stops…
Read MoreIs Your Marketing Ready for 2018?
After you put away the champagne flutes and flip the calendar to 2018, what will you set your sights on to take your marketing to the next level in the new year? What has 2017 taught you? One place to look for lessons is CMI’s two conferences – Content Marketing World and Intelligent Content Conference.…
Read MoreCCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples
Some of the best inspirational and engaging content comes from unexpected places. B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. Natalya Minkovsky finds some of the best examples for her Idea Garage column appearing in each Chief…
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