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Editor’s Note: Renowned designer and letterpress printmaker (and former Print New Visual Artist) Dafi Kühne has been recognized for experimentally pairing contemporary devices and methods with classic design and letterpress tools and techniques. Dive into his life and process in this exclusive interview.  Where did you study graphic design and typography? I started studying in the Architecture Department of the…

You’ve written an article. It’s good, but it’s not delivering any results. Despite targeting a seemingly easy keyword, the content is nowhere near page one in Google search results. I was in the same spot a little bit ago after writing a lengthy article on “trade marketing,” a broad subject area with lots of searches.…

At HubSpot, our one-minute Facebook videos usually receive more views than our longer videos. So how is it that our third most viewed video right now is almost four minutes long? Facebook will boost a video’s organic reach if it deeply engages viewers, so we knew our video needed to grip our audience from start to…

Here are 10 inspiring reasons to get things done, for the next time you need a little extra motivation. Do it because it’s the right thing to do. Do it because you care. Do it because you said you would. Do it because it works… beautifully. Do it because it matters. Do it because they…

As a marketer, you want to provide the most usable – and most reusable – content possible, saving your team time as you increase the value your audience gets from your assets. But how do you do that? Here’s one way: Chunk it. In other words, create your content in chunks – think of them…

Doesn’t it seem like attention is getting a lot of, well, attention? Every day you see new strategies to increase the attention we receive from our audiences and buyers. You have “attention marketing,” a term describing a business model built around the hyper growth of social media. There is the “attention economy,” which elevates the…

We rarely find a business that answers their support phone line as fast as their sales phone line. We rarely find a business that has the courage to innovate. We rarely find a business that shows genuine respect for the environment. We rarely find a business that rewards their employees for using their initiative. We…

Dave from Perth, Australia, emailed me with a great question. He noticed that my blog is almost exactly 9 years old. In particular, Dave wondered how I have remained so passionate about marketing. Here’s my answer. I hope you find it useful. My real passion in business isn’t marketing! It’s a lot more specific than…