Could this be the best kept secret in marketing?

We rarely find a business that answers their support phone line as fast as their sales phone line.

We rarely find a business that has the courage to innovate.

We rarely find a business that shows genuine respect for the environment.

We rarely find a business that rewards their employees for using their initiative.

We rarely find a business that under-promises with its marketing messages.

We rarely find a business that is willing to take the lead on ethics.

We rarely find a business that sets deadlines and consistently achieves them.

We rarely find a business that offers a uniquely valuable service.

What’s even rarer, is to find a business doing all of the above. When we do, they attract our attention, our custom and our loyalty. And we tell everyone about them, too.

Could this be the best kept secret in marketing? I don’t know. Is it easier said than done? Sure. But it’s worth it my friend.

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Source: Jims Marketing Blog