Success leaves clues
When it comes to marketing, success leaves clues. By following these clues and learning from them, it’s possible to significantly improve your marketing. Allow me to explain.
Consider the following:
- The last marketing email, which you were motivated to open because it had a powerful subject line.
- The last marketing email you read, which persuaded you to take action. (To ask for information, pick up the phone, make a purchase, etc.)
- The last blog post you read, which you were motivated to bookmark, save or share.
- The last advertisement you saw or heard, which motivated you to make a purchase.
- The last service you experienced, which impressed you so much that you wanted to tell your friends about it.
- The last newsletter you received, which you forwarded to your contacts.
How to turn clues into results
Each of those marketing examples motivated you to take action. And they each contain a clue, as to why the marketing worked. To uncover the clue you need to answer this question:
What can I learn from this example of marketing success, which I can adapt and apply to my own marketing?
Next, write your answer down. This is really important, as you don’t want to risk losing your best ideas. Also, by writing your answers down, you’ll start to develop a gold mine of useful marketing notes.
Is this approach as effective as hiring a proven marketing professional? No. Not even close. But if you can’t afford expert help, it’s one way to make better marketing decisions.
P.S: To get you started, here are dozens of proven marketing ideas.
Source: Jim’s Marketing Blog