Posts Tagged ‘content marketing’
Unsolicited Advice: 6 Letters Every Content Marketer Needs to Read
“Who’s perfect?” “No one!” This is a common dialogue I have with my daughters when they make mistakes — as we all do. I’m a big fan of not aiming for perfection but rather trying to be the best version of yourself. Of course, the same is true with marketers. No one is perfect —…
Read More5 Things to Consider Before Investing in Content Technology
CMOs want to automate as much of content operation as possible and believe achieving scale is a matter of deploying the right platform and tools. The result? Platform proliferation. According to Chief Martec founder Scott Brinker, the number of marketing technology solutions has doubled since 2015 and will soon surpass 4,000. The number of #marketing…
Read More