Does my direct mail envelope need a teaser?

Pre-Approved envelope teaser

A direct mail envelope serves two purposes – getting printed material to your reader, and convincing the reader to open the envelope. Depending on your target audience, you may or may not want to design your envelope with a teaser message. With the growth of direct mail campaigns, we’ve all changed the way we process…

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How many Tabs do I use?

How many tabs do I use

Ever had a tough time opening up a direct mail piece? It looks cool, but what’s inside? It’s been tabbed. Some printed pieces are gorgeous to look at, probably have won awards, but does it function well through the USPS. Next time you start with a blank screen think about how this piece is being…

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What is Every Door Direct Mail?

Every Door Direct Mail

The USPS has rolled out a great new marketing campaign – Every Door Direct Mail. It allows you to saturate mail carrier routes at a discounted postage rate. The campaign sounds much better than it appears. At $.14 per piece, it has extreme value for certain businesses. For service industries such as a local pizza…

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