Intelligent Mail barcode (IMb) is mandatory starting January 2013 for all automated pieces.  The reason the USPS changed the requirements is to help reduce or eliminate manual processes. You will need to use them on all letters, flats, postcards, Business Reply Mail and Permit Reply Mail or you won’t receive the full automated discounts. The barcode holds all…

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What is Every Door Direct Mail?

Every Door Direct Mail

The USPS has rolled out a great new marketing campaign – Every Door Direct Mail. It allows you to saturate mail carrier routes at a discounted postage rate. The campaign sounds much better than it appears. At $.14 per piece, it has extreme value for certain businesses. For service industries such as a local pizza…

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