Stability or impact?

Consciously or otherwise, your business development is already guided by stability or impact. And it’s reflected in everything you do. Marketing and stability Those seeking stability, market their services predictably. So everything is close to what you’d expect, making their marketing instantly forgettable. They get very few referrals, because no one recommends an average service. They…

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Who are you trying to attract with your marketing?

A core factor with marketing is this: If you try to market to everyone, you’ll fail to be relevant to anyone. Here’s why this matters: Your ideal prospective clients only respond to directly relevant marketing. When a prospective client connects with directly relevant marketing, it has impact. It cuts through the noise. It grabs their…

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