Posts Tagged ‘marketing tips’
Unsolicited Advice: 6 Letters Every Content Marketer Needs to Read
“Who’s perfect?” “No one!” This is a common dialogue I have with my daughters when they make mistakes — as we all do. I’m a big fan of not aiming for perfection but rather trying to be the best version of yourself. Of course, the same is true with marketers. No one is perfect —…Read More
An Inside Look at CMI’s Instagram Posting Strategy and Top Pics of 2016
In a smartphone-centric world, everyone is a potential content creator. Yes, you need to have a good eye for composing a beautiful photo or capturing engaging video. But fortunately, mobile devices allow marketers the ability to grab moments unique to their brands with ease and at little cost. Visual content is a powerful way to attract…Read More
4 Ways to Make Your Content Stand Out
Solid content, packaged properly and promoted innovatively, is all it takes to create a blockbuster content marketing program. You know that and I know that. But what is that mysterious X-factor of a hugely viral piece of content that makes it ridiculously popular? Obviously, it’s a mix of many factors that depend on the…Read More
Stability or impact?
Consciously or otherwise, your business development is already guided by stability or impact. And it’s reflected in everything you do. Marketing and stability Those seeking stability, market their services predictably. So everything is close to what you’d expect, making their marketing instantly forgettable. They get very few referrals, because no one recommends an average service. They…Read More
Who are you trying to attract with your marketing?
A core factor with marketing is this: If you try to market to everyone, you’ll fail to be relevant to anyone. Here’s why this matters: Your ideal prospective clients only respond to directly relevant marketing. When a prospective client connects with directly relevant marketing, it has impact. It cuts through the noise. It grabs their…Read More
How to stop stalling and do your best work
No, it doesn’t really matter what brand of computer you choose to work with. The same is true of the software you use. Leonardo da Vinci changed the world, writing with a quill. No, it doesn’t really matter how you plan what you write. Best-selling author John Boyne, like many, doesn’t plan at all. He…Read More
12 Ideas to make 2017 your best year ever
Let’s get started. Yes, outsmart your competitors. However, make sure you outcare them too. Think big. Average ideas bring average levels of motivation. Big ideas bring big motivation. Be a source of encouragement. Highlight people’s strengths rather than their weaknesses. Take a 30 minute walk (or longer) every day. Here’s why. Eat right. A high performance machine…Read More