Posts Tagged ‘marketing’
Everything You Need to Know About Ecommerce Marketing
With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today. What about ecommerce marketing? What is it, and how does it compare to practices like social media, content, search engine, and email marketing? Ecommerce marketing and digital marketing are not…
Read More9 Breadcrumb Tips and Examples to Make Your Site Way Easier to Navigate
In the fairytale Hansel and Gretel, two children drop breadcrumbs in the woods to find their way home. Nowadays, you probably don’t experience too many lost-in-the-wood experiences, but I’m willing to bet you’ve felt frustratingly disoriented on poorly designed websites. In website design, breadcrumb navigation is a way to show your users their location and…
Read More9 Important Elements to Include in Your Employee Handbook
An employee handbook is a critical document for setting clear expectations for new employees, providing policies for all employees to follow, and making it easier for you know how to deal with problems with your employees when they arise. Among other things, your employee handbook should cover everything from dress code and vacation days to…
Read More5 Strategies for Growing Your YouTube Subscribers
In the SaaS industry, the most successful companies prioritize the retention of their existing customers over the acquisition of new customers. Why? Because SaaS companies charge a monthly subscription, so in order to turn a profit, they need their customers paying them for many months in a row. If they can’t retain their customers for…
Read MoreHow Nonverbal Cues Could Make or Break Your Career
Welcome to The Science Behind Success — a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we’re showing you how psychology can help you overcome workplace obstacles and excel in your career. Because a little mindset change…
Read MoreHow to Use Instagram: A Beginner’s Guide
Over the past few years, Instagram has seen exponential growth — from one million users in December 2010, to over one billion in 2018. It’s hard to remember a time before Instagram. “Do it for the ‘gram” has become a common saying, which means, essentially, “Do something so we can take a picture and post…
Read MoreHow the Best Newsletters Get – and Keep – Readers’ Attention
Nobody wants more email. Yet, as a marketer you want your prospects to want more email – to want your newsletters, at least. How do you create a newsletter so compelling that people not only subscribe to it but also continually look forward to receiving and reading it? Scott Monty, CEO and co-managing partner…
Read More9 Testimonial Page Examples You’ll Want to Copy in 2017
When potential customers are researching you online, they’re getting to know you by way of the content of your website. Understandably, many of them might be skeptical or hesitant to trust you right away. To prove the value of what you have to offer, why not let your happy customers do the talking? Your testimonial…
Read MoreHow to Create the Best Powerpoint Presentations, With Examples
Some presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. But the best presentations represent all three. And if you’re looking to get started making your own presentation, why not learn from the best of the best? To help you kick your own presentations up…
Read MoreHow Tom’s of Maine Found Success in Micro-Influencer Marketing
Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. Tom’s of Maine uses a micro-influencer model to get the word out about its line of natural products. Bridget Burns, community manager for Tom’s of Maine, explains in…
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