What is Every Door Direct Mail?
The USPS has rolled out a great new marketing campaign – Every Door Direct Mail. It allows you to saturate mail carrier routes at a discounted postage rate. The campaign sounds much better than it appears. At $.14 per piece, it has extreme value for certain businesses. For service industries such as a local pizza shop or a yoga studio, it is a perfect fit, hitting every household within a small community. If you were a larger organization it might be more beneficial to hit multiple areas and be more targeted. You will really have to weigh out your audience, message and cost.
5000 pieces is the maximum per day
Minimum size 4” x 12” or 6.25” x 9”
Maximum size 12” x 15”
No Mail List
No Permit Necessary
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